Truth Tellers
Meet the characters who expose the guru industrial complex and help businesses navigate authentic growth with humor, wisdom, and uncompromising honesty.
The Cast
Each Truth Teller brings their unique perspective to help businesses escape marketing disasters and find genuine success.

Dan Thornington
The Lighthouse Keeper
A seasoned maritime business rescue specialist who guides sinking companies back to safe harbor. Dan cuts through industry noise with practical wisdom earned through decades of steering businesses away from dangerous waters.
View Full Profile →
Dr. Ava Singularity
The AI Ethics Specialist
A brilliant AI researcher and ethicist who helps businesses navigate the complexities of artificial intelligence while avoiding the hype and maintaining ethical standards in an increasingly automated world.
Explore Research →
Carl Snuffles
The Skeptical Analyst
A data-driven skeptic who cuts through marketing metrics BS and helps businesses focus on numbers that actually matter for sustainable growth.
Profile In Development →
Jeff Harlish
The Reality Check
A no-nonsense business advisor who specializes in giving entrepreneurs the reality checks they need to hear, not the validation they want.
Profile In Development →
Kyle Purvis
The Tech Translator
A technology expert who translates complex tech trends into practical business applications without the usual Silicon Valley hype.
Profile In Development →
Max Hedgeroom
The Financial Realist
A former hedge fund analyst who helps businesses understand real financial metrics and avoid the accounting tricks that hide business problems.
Profile In Development →
Whiny Smiley
The Customer Advocate
A customer experience specialist who represents the voice of frustrated customers and helps businesses fix their actual problems, not their imagined ones.
Profile In Development →New Character
Role To Be Announced
Our cast is always growing! Have an idea for a Truth Teller character? We'd love to hear from you.
Suggest a Character →